Marketing Strategy

Change to Facebook News Feed

01.05.2015 in Digital Marketing, Marketing Strategy, Social Media

Beginning this month, Facebook is implementing a change to its News Feed. Those changes will ultimately impact the effectiveness of Pages, or more specifically, your organization’s Facebook Page. If you want to read Facebook’s announcement for yourself, click here to be taken to the article….

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Are You Listening to Your Customers?

08.29.2014 in Marketing Strategy, Non-Profits, Small Business

As you develop your marketing plan for your organization, you should have many elements included like timelines, budget, market research, print pieces, promotions, and advertising, to name a few. But do you have incorporated anywhere in your plan the simple act of listening? Why would…

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