Google Mobile Search Algorithm Change

03.16.2015 in Digital Marketing, Non-Profits, Small Business

In anticipation of Google’s algorithm change on April 21, here’s what you need to know about mobile search and mobile-friendly websites. Resources: Finding More Mobile-Friendly Search Results (Google) Helping Users Find Mobile-Friendly Pages (Google) Get Started with Mobile-Friendly Websites (Google) Mobile-Friendly Test (Google)   Have additional questions? Contact…

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Know Thy Non-Profit Target Audience

08.08.2014 in Non-Profits

In marketing, all of your strategies and outreach should be aimed directly at your target audience. When asked, many people answer that their target audience is “everyone,” which is an inaccurate approach to marketing. A target audience is a specific group of people you intend…

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