Social Media is a Valid Marketing Tool

Aug 10 2014, by Embellish Marketing in Social Media

Social media has evolved into a powerful marketing, public relations, and customer service tool. It’s a tool that every non-profit organization and small business should have in their marketing toolbox. Following are three reasons why you should be using social media.

If You’re Not on Social Media, You’re Not Relevant

It’s true. These days, according to the general adult population, there is really no good reason why you wouldn’t be using social media. People spend much of their free time on social media and use it as a means to interact with brands, businesses, and other organizations they love and support. If you aren’t actively participating in social media, then chances are your target audience won’t see you in their social media sphere. If you’re trying to reach out to a specific demographic, you need to meet them where they are. And most poeple are on social media.

Social Media Use Will Boost Your SEO

Having a presence on social media will give your organization a boost in search results displayed when someone searches for you. Simply put, search engines use social media accounts and activity to develop their search result rankings. Why wouldn’t you want to get all the help you can in search rankings?

Social Media Integrates with Other Marketing Strategies

Social media is a valuable tool, but it’s only one tool out of many that you should be employing in your overarching marketing strategy. As you develop your annual marketing plan (you have one, right?), consider how each marketing tool can work with the others to create a robust yet comprehensive plan of action. Regarding social media, consider putting social media icons on posters and brochures that will go out to the community. When you publish a new blog post, share the post to your social media accounts. Make sure you have someone monitoring all of your social media accounts so any questions or comments left by users can be responded to in a timely fashion; this is a form of customer service which will leave either a positive or negative impression on your target audience.

If your business or non-profit does not currently participate in social media, it is important that you start. NOW. It will allow you to better connect with your intended audience, boost your SEO efforts, and complement your existing marketing strategies.


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